10 Effective Steps in Designing and Developing a Website
The overall design of a website is crucial because it tells more about its brand. A good website will attract visitors and help them understand more about your brand and what you have to offer. But what are the steps involved in designing and developing a perfect website?
Listed below are 10 essential steps involved in a website’s design and development process:
Step 1: Gathering Information
The first and most important step in website design and development is collecting information. In order to design a successful website, a website designer will need to collect information from you on a number of things such as your business goals, purpose of your site, content, and target audience.
This information will help them to understand your business and its needs and goals. Therefore, you must have a goal in mind and have a clear understanding of your target market to proceed.
Step 2: Project Planning
Planning is the next step and is just as important as information gathering. During this phase, the designer will spend quality time planning and researching on the objective of the website and come up with an effective SEO strategy. It comprises of 5 parts including:
• Requirement assessment –
This involves finding out the specific requirement of the website like the detailed features, website goals, target audience, and much more.
• Project summary – This is a document that summarizes the requirements of the website. Basically, it acts as a reference point for the designer when designing and developing the website.
• Determining resources required – This is another category of project planning that determines the resources necessary for the website design, including third-party needs. The requirements are then included in the budget.
• Key performance goals – In this step, the key performance goals of the website project are identified. They include the project deadline, page speed, and budgeted cost.
• Competitor analysis – The last part of project planning involves competitor analysis. This helps determine which websites you will be competing with, the number of their visitors, their bounce rate, and more.
Step 3: Design
With project planning in place, it is now time to design the website. Here, the website development team decides on various aspects of the website like its color, theme, layout, features, and other essential design elements.
In most cases, the design elements selected will depend on the existing brand elements as well as the brand itself. This ensures consistency of the designs with the brand’s identity and the business product portfolio.
However, if the business is a startup, the website designer can choose the design elements that they find appropriate. To help in this process, various tools like element collages, mood boards, and style tiles will be used.
Before moving to the next phase, the website designer will discuss the design with you.
Step 4: Website Development
During the website development stage, the website development team takes the website design then translate it to actual code. The process of actual coding ensures that the website can accommodate the content. The process for website development includes:
• Installing WordPress on a testing server or localhost.• Installing a starter WordPress theme.• Installing a WordPress backup plugin to help move the site to a server or live domain for launch. A WordPress backup plugin also helps to revert file changes.• Translating the design to a live site using the mockup.• Testing and optimizing.
Step 5: Conduct Testing
Before launching, the website designer will test the website and add final touches. Conduct testing involves several tests like performance, usability, functionality, interface, security, and compatibility testing
The main purpose of this phase is to ensure that the website runs and functions smoothly without any glitches. Functional testing helps the web designer make sure th
at all the features are like those mentioned in the functional specifications document.
They will also test for compatibility with a variety of devices and operating systems to see if the website performs well on tablets, smartphones, and other mobile devices. Other tasks involve ensuring that the website’s codes adhere to the latest website standards, verifying internal links, and testing various scripts and forums.
Step 6: Launch
Once the website designer has verified that everything is working perfectly, it is now time to plan and effect the launch. A lot of consideration should be taken before launching to determine when and how it will be done.
Once there are clear guidelines on the launch communication strategies and timing, the website will then be launched on a hosting server based on your specifications.
Step 7: Maintenance
For the long-term success of your website, proper website maintenance is necessary. The website designer needs to do WordPress maintenance to keep your site running smoothly.
Here, he will do things like page speed optimization, plugin installation, theme and plugin updates, WordPress security, WordPress hosting, WordPress backups, on-age SEO, and analytical tracking & reporting. A good website designer will also do regular updates and educate his client about the best ways to maintain and run their website.
Step 8: Content Writing
Once you have a functional website, the next thing you want to consider is adding content to your pages. Content writing is an essential aspect of any website because it helps engage readers and convince them to take an action.
For this reason, it is important to come up with creative and engaging content. Basically, consideration should be taken during text editing, compiling text, and writing headlines.
You should also use short and interesting content that will prompt your visitors to go through the other pages. When writing content, make sure you think about positioning and optimization as well.
Step 9: Adding Images
After creating interesting content, you also need to add images to your website. Images play a key role in conveying your message, and they also make your content fun and easy to read and understand. Images engage visitors, and this can greatly increase the number of clicks on your pages.
Furthermore, appropriate images can give your website a professional look, helping it build trust with your visitors.
Step 10: Publish Your Website
Make sure you check for things like the loading speed, the appeal of your website, and whether the content is readable or not. Furthermore, you can get opinions from your family and friends. Once everything is in place,
it is now time to publish your website.
There you have it! We have tackled the essential and main basic stages of website design and development. Once your website is up and running, it is important to keep track of it and ensure that your visitors can have a great user experience.